With the constant changes in the digital marketing industry, it can be difficult to keep up. However, the rapid evolution of the digital word continues to offer new ways of communicating with prospects and customers. Whether it’s a new trend, algorithm, or tool, it is important that your company stays in the loop. This may mean that it’s also time to update your website.
So how do you know when it’s time for a website makeover?
You Haven’t Made Any Changes in a While
Has it been a while since you last updated your website? If so, then it’s probably time to give it a much-needed facelift.
An outdated website can negatively impact your SEO and deter customers from doing business with you. Consumers prefer websites that load quickly, are visually appealing, and are simple to navigate. It is also important that your website is accessible and optimized for mobile devices.
Additionally, you should take this opportunity to make sure the information on your website (contact information, location, team members, photos, etc.) is up-to-date and relevant.
Your Conversion Rate is Low
It’s always great to have a new visitor land on our website. However, none of this matters if they aren’t converting into paying customers.
If you notice that your website has a high bounce rate or lots of traffic that isn’t converting into a lead or sale, it may be time to change things up.
Your Website is Inconsistent with Your Branding
Perhaps you changed your logo or maybe your branding has evolved over time. Whatever the case may be, if your website does not accurately reflect your brand, it needs to be updated ASAP.
The last thing you want to do is confuse visitors landing on your website for the first time. Make sure your branding is cohesive amongst all your marketing tools.
It is Difficult to Update
If you are having trouble adding new content to your website or simple changes have become a time and money-consuming task, it is time for a change.
Web designing technology is constantly being updated, and the good news is, many of these updates are designed to make your life easier.
It’s not enough for your website to look good. You need a modern website that is built for optimal performance. Contact Smart Link Solutions today to discuss your web design needs.