Responsive website design is great for making your site content mobile-friendly. But there’s a lot more to be said about it than just its functionality and aesthetics. In this blog, we’ll explain how it can provide a boost to your whole marketing campaign.
Save time and money
Switching to responsive design can save you a lot of time and money in the long-run. This Forbes article explains how costs decrease significantly after the relatively expensive transition:
“Another benefit of using a responsive website is: it offers you a lower maintenance cost as compared to running two versions of one website. However, it is relatively expensive in the beginning. But the reduced cost of maintaining two separate websites does add up.”
Once you get past the upfront investment, you’ll reduce your marketing expenses. Since your site only has one URL, it requires considerably less maintenance.
In addition to saving money, you’ll also have a lot more time on your hands. This is because you’ll only have to look after and update one responsive site as opposed to a desktop one and mobile one.
Focus more on your business
With this extra time, you can focus more on your business. In general, your time is best spent on your core operations because that’s your specialty. Your time is more valuable there than it is when you’re maintaining your website. Otherwise, you can spend that time on other marketing practices like content creation and social media.
Invest that money in other areas
In addition, you can reinvest the cost-savings you’ll get back into your marketing campaign. What you save on website maintenance can be allocated to SEO, PPC, and social ads. This is particularly important for small businesses that work with tight marketing budgets.
It might seem like a minor decision, but switching to responsive design can make a big difference on your marketing performance. To talk more about responsive website design, or anything else, contact us today.