Pay-per-click advertising has been popular for years, but many website owners are now turning to other types of online marketing. For example, as you might already know, search engine optimization is a good long-term strategy that can bring forth impressive results. Social media marketing is another popular way of letting the world know about your website.
Just because other types of online marketing are becoming more and more popular, however, does not mean that pay-per-click is dead. These are a few reasons why it’s still worth it to set up a pay-per-click advertising campaign for your website.
1. Get Immediate Results
One of the great things about pay-per-click advertising is that you can get results almost instantly. It can take months (or even longer) for your site to climb up the search engine rankings, especially if you are in a competitive niche. Building a loyal following on social media isn’t something that happens instantly, either. While you are waiting for these campaigns to take off, you can use pay-per-click advertising to bring people in right away.
2. It’s Budget-Friendly
Even though you might think of PPC advertising as being costly, it doesn’t have to be. The great thing about pay-per-click is that you can set your own budget and can still get results. Obviously, if you spend a little more, you will probably see better results. However, you can still set up a PPC campaign on a tight marketing budget, and you only have to worry about paying if someone actually clicks.
3. You Can Use it to Advertise Certain Things
The great thing about PPC advertising is the fact that you can use it to advertise certain things, such as a one-time event that your business might be hosting or a new product or service that you might have launched.