When people are looking for a solution to a problem, they will more than likely use their smartphones. If they are searching for a restaurant or the closest store that sells what they need, it’s going to be through a phone and not a desktop computer. Did you know that throughout 2017, approximately seventy-five percent of internet use was done on mobile devices? In order to tap into this market of searches and be a convenient solution, your website has to be responsive and user friendly regardless of screen size.
What does responsive website design really mean?
Initially, responsive design focused almost exclusively on screen size. It kept fonts legible whether the screen size was a thousand pixels or a couple hundred. Then it started to advance to the point where pictures would shrink accordingly. Websites would have options at the bottom of the window instead of a sidebar or navigation bar, and more. Now, responsive design optimizes the whole visual experience for any screen size. That means adjustable menus, page layouts and image sizes that more intuitively present options, and a focus on shorter content and directions.
Ultimately, responsive design is about getting visitors the answers they need as soon as they start looking for them. If your website shows up in a search result but has poor formatting on a mobile screen, then a potential customer will leave and will likely never come back.
Having a website that is both inviting and convenient on any device is more and more important when you’re looking for new customers. Contact us for expert help on designing and modifying your responsive website for better results AND more online traffic.