If you think focusing on SEO is a total waste of time, you have been seriously misinformed. A solid SEO strategy is still quite relevant today, and as a matter of fact, is more important now than ever. It is actually a key player in an effective digital marketing strategy and is critical to your visibility on the world wide web.
As search engines continue to update its algorithms, your SEO strategy may change, but it definitely should not be eliminated altogether. If you want to pull ahead of the competition, you first need to drop the idea that “SEO is dead.” SEO isn’t dead, your strategy is just no longer effective. Here are some things you can do to boost your rank and drive more organic traffic to your website.
Study Your Competitors
If you think studying what your competitors are doing is a waste of energy, it’s time to change that thought process. Knowing your competitors is extremely important to your SEO strategy.
To find your keyword competitors, you can simply do a Google search for 5-10 of the top keywords for your business and look at what brands and websites populate. You can also use an SEO Analysis Tool to find your true SEO competitors. Once you have this information, you can take notes on the keywords they are using, the type of content they’re creating, etc. The idea here is that you use this information to create your own strategy by looking at what is currently working for your competitors.
This is not an opportunity to copy your competitors’ marketing plan and stamp it with your branding. You are instead identifying what is currently working and applying that knowledge to your own SEO strategy.
Work with an SEO Specialist
If you really want to make sure your website is properly optimized, it is highly recommended that you work with an SEO specialist. Working with a reputable SEO agency will not only save you a ton of time and stress, it will also ensure that you are applying the latest techniques and staying on top of algorithm changes. By implementing this step, you can increase organic traffic to your website and boost ROI.
SEO is not dead, and the experts at Smart Link Solutions will prove it. If you are ready to boost your rank in search engines and increase organic traffic to your website, contact us today.