Every business should invest in pay-per-click (PPC) advertising. As digital marketing has grown more sophisticated over the last few years, so has the PPC landscape. Not too long ago the only PPC players were Google Adwords and Bing Ads. Today, LinkedIn, Pinterest, Facebook and Twitter also offer PPC advertising. Yet many companies avoid this kind of marketing because they think it is too expensive or too complicated to master.
The truth is that pay-per-click advertising, when done correctly, is a highly effective way to reach a new audience and convert more people into customers. Consider these PPC benefits:
Starting a PPC campaign is a way to quickly achieve website visibility. You do not have to wait months for a search engine optimization campaign to take hold. You do not have to worry about your website being buried in the search engine results. A pay-per-click campaign gets your website in front of web searchers almost immediately.
Pay-per-click campaigns offer measurable data. Most platforms provide information, including gender, age and geographic data, about who is interacting with your ad. You can also see conversion rates, click-through rates, cost-per-click prices, triggered keywords and much more. This kind of granular data is transmitted in almost real-time, letting you make adjustments in almost real-time. Few other marketing strategies provide these kinds of immediate actionable insights and control.
A misconception about pay-per-click advertising is that it is expensive. The fact is that done correctly, ppc marketing can be very cost-effective. Most platforms let you start with a small budget, even just a few dollars a day, to let you get your feet wet. As you become more comfortable with the process, then you can adjust your budget as slowly or as quickly as you like. You can bid manually or let the system do the work for you, automatically optimizing your click costs and finding the sweet spot between cost, impressions and conversions. This is something that TV, newspaper and radio advertising platforms cannot do.
If you are ready to take your company’s marketing to the next level, then please contact us. Our team of experts are standing by and look forward to working with you.