As we continue to work through the challenges of the covid-19 pandemic, many businesses are looking for new ways to effectively communicate with their customers. With the constant changes in re-open dates, service offerings, and hours of operation, there is no better time than now to work on improving communication with your customers. Whether your company was forced closed due to a global pandemic or simply closing for renovations, here are some tips to help you keep your customers in the loop and business operating.
Update Your Website
Place a pop-up or “sticky” message on the homepage of your website with any updates for your customers. This ensures that visitors are updated on changes within your business processes immediately upon landing on your website.
In times like these, Cash is King. A way to keep the cash flow coming in would be to add online payments to your website. Making it easier for Clients to make payments will help during these times.
Use Social Media
With more people spending unusual amounts of time at home right now, there has naturally been an increase in social media use. This comes as no surprise as social media has become one of the most widely used methods for staying in touch with friends and family, and one of the quickest ways to receive news updates.
Send out Email Blasts
If you have an email list, now is a great time to make use of it. Send out periodic email blasts informing customers of new products and service offerings as well as any changes taking place within your company.
Google My Business
If your business is temporarily closed, make sure you mark it as “temporarily closed” on Google My Business. If you are simply modifying your open hours, add your new hours to GMB.
Update Your Phone Messaging Systems
There is no better opportunity to communicate changes to your customers than when they call your business phone. Your Message on Hold scripts should be updated to include information on event cancellations, changes in hours of operation, current specials, new service offerings, etc.
In today’s world, taking calls wherever you are is possible and normal. We have customers who have offices in other states, and are operating as normal as calls route to homes and home offices without the caller ever knowing.
If you need assistance implementing any of these systems to effectively communicate with your customers, contact Smart Link Solutions today! We can schedule a free consultation to go over your current situation and find out what solutions are available.