Many companies look at online reputation management (ORM) as just a means to combat negative information found on the Internet. However, there are many additional benefits that are not often discussed. Here are the top 3:
- Customer Engagement: People often choose to voice their grievances on forums or social media. You could easily lose their business and potentially the business of prospective customers who may see their posts, videos, and/or comments. ORM helps provide a way to let happy customers know how much you appreciate them and let unhappy customers know how much you care. It also shows future customers that while every transaction may not always be perfect, you won’t stop working until you have earned their complete satisfaction.
- Brand Management: ORM is a fantastic way to help control the online narrative about your business. Negative reports and information can do tremendous damage to your company’s sales. However, positive reviews can show you areas in which your company excels that aren’t always reflected in your internal analytics. Effectively managing the bad reports and accentuating the positive will help demonstrate to future customers the values upon which your company was founded.
- Business Optimization: ORM can benefit many other aspects of your business. Improvements could be applied to areas of weakness and areas of strength need to be fortified. Customer service enhancements must be made. Marketing campaigns should be structured to suit the needs of the target audience. Additional streams of income can be identified. You can even spot competitive advantages you have over your competition and use that to better serve your customer base while potentially growing your market share as well.
Today’s technology has provided a way to grow your business in ways previously unimaginable. Online reputation management is an extremely important aspect of business today. Having the right strategy is often the difference between growing your business and going OUT of business. Here at Smart Link Solutions, we specialize in creating a specific plan that fits the unique needs of our clients. If you would like more information on how online reputation management can help your business, feel free to contact us today. We look forward to hearing from you soon.