(4-minute read)A computer and monitor -- on the monitor is the title "Digital Marketing" along with symbols of a rocket, lightbulb, pie charts, and gears

Digital marketing is a big part of any successful business strategy.

It’s also a complex field with multiple strategies and elements. With so many moving parts, it can be challenging to know where to start.

So we thought we’d break it down into the 7 C’s of digital marketing.

Using these as a starting point, you can begin crafting an effective marketing plan that drives your business straight on to success.



Our first C is proof that, though things might change, one part of business has stayed the same – Customers are priority number one.

In other words, you want to get to know your customers. Their preferences. Their interests. Their buying behavior. It’s about building relationships with customers, rather than simply promoting products or services.

By putting the customer first, you can create advertising campaigns that attract people in a way that feels authentic and engaging.



While communication has always been important, lately it’s reached a whole new level.

Thanks to incredible advances in technology, people have higher expectations about the companies they deal with. Brands must now be more available than ever before, and provide personalized communication that speaks directly to customers’ concerns.

From social media posts to targeted email campaigns, communication plays a vital role in building relationships with customers. These days, the ability to communicate well is what sets successful brands apart from the rest.



A great content strategy is all about capturing people’s attention, and sharing something valuable that will encourage them to take action. And that’s why quality content is a key ingredient in any digital marketing plan – it can draw people in.

Different kinds of content can include:

    • Blog posts
    • Articles
    • Videos
    • Infographics
    • Case studies
    • Social media posts



With the rise of online shopping and social media, convenience has emerged as a major player in the world of digital marketing.

Customers expect to find what they’re looking for with just a few clicks. Which means businesses that can provide this level of convenience gain a serious advantage over the competition.

Whether it’s a user-friendly website, a streamlined check-out process, or personalized email marketing campaigns, convenience is king in the digital marketing space.



Cohesion refers to the seamless combination of all the different elements in a marketing campaign – from social media posts to email newsletters to website design.

There’s a lot of noise out there. Most of it doesn’t add up to much. But brands that present a clear, cohesive message across all the touchpoints will definitely stand out from everyone else.



It may seem strange at first, but having competition is one of the best ways to improve your brand. It forces you to up your game. To create innovative marketing techniques that’ll help you succeed.

When you check out what your competitors are doing, you can gain a better understanding of what works, what doesn’t, and what strategies you should be employing. By analyzing their strengths and weaknesses, you can refine your own marketing approach. And stay on top of industry trends.

So, don’t shy away from the competition – embrace it. And use it as an engine for innovation in all your marketing efforts.



Even though some things stay the same (customers, for one) many other things do change. It seems like every day brings new trends, techniques, and technologies that reshape the way businesses market themselves.

Marketing strategies that worked yesterday may not work tomorrow.

To stay relevant and successful, you’ve got to embrace change. Adapt to the evolving landscape. Keeping up with evolving trends and customer behavior is key to effective marketing.

Businesses that don’t adapt risk losing their audience to more agile competitors.  But those who dare to change are the ones who stand out.


Sailing the 7 C’s to Success

Hopefully these 7 C’s give you a good look at the major ideas of digital marketing. There’s so much more out there to explore – but if you start with these C’s, you can aim to maximize your business’s visibility. And elevate profits.

If you’re looking for help accessing the full potential of your business through digital marketing initiatives, visit Smart Link Solutions!

Whether you’re looking to improve your website’s ranking or develop a more effective content marketing strategy, our team has both the expertise and experience to meet your needs. Want to see how you’re doing? Scroll down to the “Get your free website analysis” section and fill it out. It looks at five different areas and gives you a rating.

Contact us today to learn more about how we can help your business succeed in an ever-changing digital world!