When the world is upside down, customers need to know that you remain steady. They will flock to companies who present solutions to new problems and circumstances.
Put your company at the front of the pack by modifying your marketing to retain current customers and attract new clients.
Here are our best tips on how to update your marketing in times of crisis.
Share updates on the crisis via your website, social media, and app.
Regardless of your industry, customers want to know that you care. Show that you’re knowledgeable about the crisis and that you have their best interests at heart.
Post national and local updates on your website, social media accounts, and your app.
Point out how changes in the situation affect your business and your customers’ shopping experience. Take advantage of hot SEO keyword related to the crisis!
Highlight your efforts to improve the crisis.
Are you on the front lines in the community? Let your customers know that you’re taking an active role in helping resolve the crisis! Your customers will appreciate your dedication to their well-being.
They may even ask how they can help your business! Customers love it when businesses give back to the community.
Take photos of your efforts. Post on social media. Let your customers know how they can help you help others.
Promote products and services that are pertinent during the crisis.
A crisis is certainly not the time to try to make a hard sell, but if you have products that truly help people in the given situation, promote them!
This is the time to shine by using local SEO.
For example, if you sell fabric and elastic, the COVID-19 pandemic is the perfect time to encourage people to make masks. Such promotions are not selfish; you’re doing your part to provide the community with essential supplies.
If you’re running a promotional campaign, alert your customers! Send emails, notify customers via your app, and contact local news agencies.
Display a positive, uplifting message.
When times are tough and people are stressed, be the voice of positivity. Send positive, realistic messages about the situation, and let customers know that you care.
Display a positive message in your content marketing, message on hold, and other forms of customer communication.
Contact us for more solutions to improve your local SEO techniques.