Digital marketing has a number of benefits over traditional advertising. Marketing has become less expensive, more accessible, and focused since the internet was created. This even helps businesses with smaller budgets compete in the online market.  With all of the different advertising options available today, the world of digital marketing can be a complicated place.

What Is Digital Marketing?

Definition: Digital marketing is the act of promoting a product or service using digital channels, such as social media, search engines, Google Pay Per Click (AdWords), and more.

Traditional advertising, on the other hand, employs marketing methods such as radio, newspaper, billboards, and so on.

The Benefits

Works 7 days a week, 24 hours a day. Your digital marketing campaign isn’t open from 9 a.m. to 5 p.m. like most businesses. It operates around the clock, 365 days a year.

The ability to communicate with everyone. The fact that the internet is borderless is one of its most appealing features. You are no longer limited to customers in your immediate community. You can target customers from all over the world with digital marketing — from various states, nations, and even continents.

Measurable Outcomes. With an internet advertising campaign, you can track everything like impressions, clicks, likes, shares, conversions, sales, return on investment (ROI), and more.

Having this type of data helps you to make better, more educated marketing decisions and understand what kind of ROI you can expect from which individual advertising. This helps you to reduce the number of ads that aren’t working and increase the number of ads that are, increasing your overall ROI and profitability over time.

Real-Time Reporting. The great thing about digital marketing is tracking benefits. Tracking is reported in real-time so, you do not have to wait to make adjustments to your campaign to improve it. If anything isn’t working, you can immediately halt the campaign to avoid losing money.

It’s Cost-Effective. Not only is it inexpensive to get started, but it may also produce leads for a fraction of the expense of traditional advertising like television, radio, or billboards.

Do More with Less. Telemarketing is one of the most expensive and inefficient marketing tactics known to mankind. Companies that once had dozens of telemarketers cold calling other businesses day-in and day-out have been able to scale down their employee count from dozens of employees to very few, and are now even more profitable after doing so.

Time has always been the biggest obstacle for marketing, but this is no longer true today. Companies can now market their products and services at any time of day or night thanks to the internet and marketing automation tools.

Numerous Alternatives. There are several digital marketing solutions available for you to explore and try for your company. There’s social media marketing (SMM), search engine optimization (SEO), pay-per-click (PPC), email marketing, content marketing, and so on.


These benefits are just a preview of what digital marketing can offer your business. For more information about digital marketing and how it may help your business, contact Smart Link Solutions at 248-684-0500. We are happy to help you determine whether or not digital advertising is the right choice for your business.