Whether you are starting a new business or rebranding your existing business, you may have come across the term brand identity. Brand identity is the core element to any successful company or business, in fact, it’s the face of your company. It’s the message that is communicated to your customers and the visible elements that make your brand unique and different, while, identifying and distinguishing your brand to your customers.


Brand identity is what sets you apart from your competitors and other businesses in the industry but consists of many visual elements such as:

  • Logos or wordmarks
  • Color palette
  • Typefaces
  • Consistent style
  • The message or slogan
  • Visual identity on social media
  • Images and videos
  • Interactive elements


Brand identity also plays an important role when it comes to marketing your business successfully.  After all, it’s how your customers perceive your business. This is why keeping your brand identity consistent is key. A consistent identity helps tell your company’s story in a way that creates loyalty, trust, awareness, and excitement to the customer. When creating your brand identity, keep in mind your brand identity needs to work for your targeted audience. As you start working on this process, make sure your brand identity is distinct, memorable, flexible, cohesive, and easy to apply. Having these elements can help you brand your company easier.


Now that you have a better understanding of what brand identity is… how strong is your brand? Contact us for a free brand evaluation.  We’re experts in developing companies brand identity and creating a full branding package and style guide that translates through your business cards, logo, website, marketing materials, letterhead, and beyond… you can now update your companies brand identity. If you feel like you need a little more help or need assistance with your brand identity, contact us on our website or give us a call at 248-684-0500. We are happy to help you!