It’s a complicated effort to create a great website that appeals to customers and is well-liked by search engines. Many webmasters will invest a significant amount of time optimizing their websites for search engine optimization (SEO) and improving the user experience, only to later purchase or direct their clients to do so. It’s the equivalent of driving a high-end vehicle and putting the cheapest oil and gas in it. The importance of web hosting is essential, and it is what distinguishes the good from the outstanding.
You should use a reputable web host to operate a website. When you pick a website hosting company, you’re renting server space on a server that contains your website files and allows them to load and run properly. So, what is the importance of website hosting? Here are five reasons why you should use a dependable hosting provider for your website:
First and foremost, your website data should be safe and secure from hackers. Good hosting companies spend a significant amount of time and money to ensuring the security of their servers.
While a private server is more expensive, regardless of the content of your website, it is always a better option. It’s even more essential when you’re dealing with sensitive customer information, but it doesn’t mean you should settle for subpar service.
A good host will also give quick loading speeds for visitors from all over the world. The speed and general performance of your website have a link with your SEO. If your site is too sluggish and takes too long to load, the bounce rate will rise, impacting both your search rankings and user experience.
The uptime and downtime of your website is another aspect that affects its SEO. A decent hosting service will ensure that your site goes down as little as possible. The amount of time your website is up and available to visitors is known as uptime. Users are more likely to notice if your site is down, which may lead them to return to the search engine. This might have a negative impact on your rankings. Downtime of your website equals no sales if you provide things or offer online services.
A decent website host will also make daily or weekly backups of your site, allowing you to restore previously published versions with a click of a button. This is an important feature for websites that have a lot of content, but it’s also helpful if you simply want to reverse any recent changes.
Your site should be secure sockets layer (SSL) certified. The SSL protects the privacy and authentication of traffic to and from your website.
The original internet sent data in unencrypted, which means anybody was able to read and capture information. If you’re doing some online shopping and input your credit card number on the website, your number will be out there for everyone to see. This raised concerns about credit card identity theft.
SSL was developed to address this problem and safeguard people’s privacy as it travels across the internet. If a hacker attempts to steal a credit card number while visiting a secure site, they will see a jumbled mess of letters instead of numbers.
When you arrive at a website, be sure to look for “HTTPS://” in front of the URL. If the URL is secure, most search engines and browsers will show a lock symbol next to it. Having an SSL certificate on your website will also improve your search rankings. Google has always rewarded websites that load quickly and safely.
Web hosting is the foundation of your website. It’s where all files and data are stored, which means it holds your domain name as well. Servers act like both file cabinets and computers.
Your website is the first impression of your business. The majority of internet users will not tolerate slow loading speeds or frequent downtime. For more information on web hosting and how to select the best hosting option for your website, call us at 248-684-0500.