As a business owner, you know how important it is to have a strong online presence. One way to keep on top of things is to monitor your Google Business Profile (GBP) views.
But what happens when those views start dropping?
At first glance, it’s easy to worry that your business is taking a big hit – but don’t set off the alarm bells just yet.
Three things to keep in mind:
- It’s not you
- You’re not alone
- It’s all part of the plan
In fact, this is a good time to get excited about the new way Google’s doing things.
Let’s explore!
What are GBP views?
GBP views measure the number of times users view your listing, which is a significant indicator of your online visibility.
Monitoring your views is a crucial aspect of maximizing your local search presence. These valuable metrics reflect just how visible your listing is on Google, and can help tremendously in boosting your ranking within local searches.
As a business owner, you want your local listing to be as noticeable as possible, so potential customers can find you. That’s why views are such an important metric to pay attention to.
What Changed?
Earlier this year, Google changed the way GBP views are counted, and it’s led to some pretty dramatic shifts in the numbers.
See, originally multiple views by the same user were each counted as unique views. One person could click on your business 100 times during a 24-hour period, and it would count as 100 views – even though it was just one person doing it.
Under the new system, that user can click on your business 100 times… But it only counts once during those 24 hours.
And, true, that may feel like a less impressive number. But now it’s a much more useful number. For the first time, you’re getting an accurate count of how many people actually see your profile on a given day.
That right there is why the numbers have plummeted for many business owners: Google has gone from counting clicks, to counting actual people visiting your company’s profile.
Why This is a Good Thing
Imagine someone’s browsing the internet, and they click on your website. They’re genuinely interested in your products and services. They may spend some time looking at the content, clicking through various pages, and even make a purchase.
From a business perspective, this is a best-case scenario – you’ve captured the attention of a potential customer.
But what if that same user visits your website multiple times, either by mistake or because they can’t quite remember what they were looking for?
This can skew your view count, making it difficult to determine how many people are truly engaging with your business.
That’s why Google’s update to reporting, which now only counts one view per user, is such a game changer. By focusing on quality views, businesses can gauge the true impact of their online presence and better understand the behavior of their audience.
Now you can focus on the views that matter, prioritizing genuine leads that can result in sales.
Building Your Business with Better Data
In business, it’s not about getting the high score – it’s about getting the right information.
The importance of this update cannot be overstated, as you’re now free to focus on the views that truly matter. With better data, you can now take your business to the next level, make informed decisions, and grow your company with confidence.
Sure, when Google makes algorithm updates like this (which result in a dramatic shift in your numbers), it’s perfectly natural to feel the urge to rethink your entire SEO strategy. But it’s not necessary.
Ultimately, the fundamentals of SEO stay the same, regardless of any algorithm updates: You want to provide valuable content to your target audience, and build a website that they enjoy using. You want to make your business irresistible, so people keep coming back.
By focusing on these essentials, you can stay ahead of the game – even when the game changes.
Cutting Edge Solutions
In today’s fast-paced world, it can be challenging to keep up with the latest technological and business trends. As new advancements arise seemingly overnight, even seasoned industry veterans may find themselves struggling to stay ahead of the competition.
That’s why businesses turn to Smart Link Solutions.
One thing is certain in this area: Change. And Google makes them many times a year! For that reason, our team of SEO experts stay on the cutting edge of the latest tools and resources, so we’re always ready to help you stay at the top of your game.
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