B2B marketplace is changing at breakneck speed. About 85% of B2B marketers acknowledge that their main priority now is creating more leads. But developing a successful B2B digital marketing plan is not cakes and ale. In fact, many businesses are doing it the wrong way.
If you want to do it right, here are a few tips
Create A Solid B2B Strategy
Most businesses don’t have a solid B2B strategy. If you want to grow your company quickly, you must develop a strong strategy to gain competitive advantage. A good marketing strategy should have:
- Defined audience
- Understand the context of your target market
- Clear conversion goals
- Strong contact points
- Quality control process
Make Your Website More Effective
Majority of B2B customers use your website and online catalog to judge your business. If it is not updated regularly, you’re more likely to lose great leads. For example, about 40% of customers leave a site that loads for more than three seconds.
A great B2B website should have the following features:
- Well optimized content and page components.
- Ability to track visitor activity
- Ability to capture marketing leads into a database
- Have measurement tools for content engagement and measuring digital marketing program performance.
With so much data available, it’s hard to believe that any digital marketer still depends on guesswork or gut feeling make decisions. But few B2B marketers actually use analytics well.
If you want to stay ahead of your competition, you must connect analytics to action. So, nurture a culture of analysis and strive to have a marketing culture that is based on analytical thinking. It often leads to action and a quantifiable ROI.
In fact, businesses that leverage analytics can easily:
- Find new customers and generate leads.
- Improve operational efficiency
- Target and retain customers
Building a successful B2B digital marketing plan is vital to your business. At Smart Link Solutions, we take pride in helping business move to the next level. Contact us today to consult with one of our marketing experts.