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Analyzing Your Low ROI in your PPC campaigns

by Roy Pattillo | Jul 4, 2019 | Digital Marketing Blog, Pay Per Click

Are you one of the many people that have tried Google search advertising, and felt you were throwing money away?  If so, did you do any analysis to determine why your Pay-Per-Click campaign didn’t perform well? Keep in mind, businesses using PPC usually achieve good...

Turning Your PPC from Leaky Bucket to Solid Customer Pipeline

by Roy Pattillo | Jun 13, 2019 | Digital Marketing Blog, Pay Per Click

While it’s not exactly news at this point, we were excited when Google opened an office in Detroit. It’s great for the business community and of course created focus on the low-hanging fruit that Pay Per Click (PPC) advertising can provide for small and...

30 Digital Advertising Statistics for Businesses

by Roy Pattillo | May 24, 2018 | Digital Marketing Blog, Pay Per Click

While the world of online marketing has expanded far beyond paid advertising, advertising still plays a very important role in generating revenue and business. Digital advertising is the top of the “new advertising stack,” and it’s what can create brand awareness,...

Here’s Why You Need Pay Per Click (PPC) for Success

by Roy Pattillo | Mar 29, 2018 | Digital Marketing Blog, Pay Per Click

Growing revenues for your business is always a top priority. To grow revenues, you need more leads. What if there was an easy way to deliver a steady stream of pre-qualified customers who are already actively searching for your product or service? Pay-Per-Click (PPC)...

Why Pay Per Click Is Great For Your Business

by Roy Pattillo | Mar 1, 2018 | Digital Marketing Blog, Pay Per Click

Advertising and marketing has always been one of the best ways for a business to improve its revenue stream and attract new customers. Today, one of the best ways that a business can advertise is by investing in online advertisements. When looking to advertise online...

Prioritize Your PPC Conversion Rate Over Your Click-Through Rate

by Roy Pattillo | Jan 18, 2018 | Digital Marketing Blog, Pay Per Click

Click-through rate is one of the most overrated metrics in digital marketing. That doesn’t have to be the case, but some marketers evaluate their PPC campaigns solely in terms of this one metric. Here’s how you can break away from this mentality and create...
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