For many years, if you typed a question into a search engine, you’d get a list of links. Then, you’d click a link to find the answer. But things have changed. Now, search engines, like Google, are providing the answers themselves. There’s no need to visit actual...
Imagine this: A potential customer finds your website, clicks the link, and lands on… a jumbled, hard-to-navigate page that wasn’t designed for their smartphone. Disappointed, they just close the tab and move on to your competitor’s site. Ouch. With mobile devices now...
Artificial intelligence (AI) is changing how search engines work – and, by extension, how your business may rank in search results. Search engines aren’t just matching keywords anymore. They’re evolving to understand people’s intent and deliver highly personalized...
Are you trying to grow your business online, but you’re not sure whether you should focus on local SEO or national SEO? Understanding the differences (and the similarities) between the two can help you create a tailored strategy to reach your target audience more...
Imagine someone searching online for the best place to get coffee nearby. Â But, instead of typing their question, they use voice search to find the answer. Is your business ready to handle this new way people find information? Voice search is quickly becoming a...
AI is shaking up the online business landscape yet again – this time with something called AI Overviews. If you’re a business owner or entrepreneur, you’ve probably heard about this Google tool. But what exactly does it do? More importantly, how does it...
