Setting up a business is only half the battle, reaching and engaging your target audience can make all the difference. Fortunately, modern digital strategies mean ambitious companies now have unprecedented access to millions of potential customers worldwide –...
Once upon a time, about a decade ago, Google noticed that the top pages in their search engine results pages, or SERPs, weren’t very helpful. These pages consisted of unreadable copy that didn’t tell readers what they needed to know. The reason they dominated Google’s...
What do you mean your website’s PDFs are counted by Google?! We can hear you asking, and maybe groaning, that there’s another SEO or web design consideration you should make on your website. Lots of businesses include PDFs on their websites. From business catalogs to...
The war on unhelpful content rages on at Google. The search engine giant keeps updating its algorithms to help their users find the best, most helpful information they’re looking for. Their latest update’s stated goal is to discourage SEO content, or “search-engine...
We don’t need to tell you that your business goes through booms and busts. Just like everything else in life, there are highs and lows. But when the highs keep coming and the lows are signaling something needs to change. It could mean that you should consider...
SEO keywords are a fact of life. Although research can be tedious, choosing the right keywords can be the difference between being passed by and boosting your web traffic, influence, and revenue. On a good day, and with the right mindset, choosing the right keywords...