When building a business website, most owners focus on content, SEO, and functionality – which are all obviously important. But there’s one element that’s often overlooked, and yet it can dramatically impact your site’s performance: Custom icons....
Your domain name is more than just a web address – it’s an important asset owned by your business. But what happens when someone steals that asset right out from under you? Domain hijacking might sound like something from a cybercrime thriller, but it’s a...
Imagine this: A potential customer finds your website, clicks the link, and lands on… a jumbled, hard-to-navigate page that wasn’t designed for their smartphone. Disappointed, they just close the tab and move on to your competitor’s site. Ouch. With mobile devices now...
Artificial intelligence (AI) is changing how search engines work – and, by extension, how your business may rank in search results. Search engines aren’t just matching keywords anymore. They’re evolving to understand people’s intent and deliver highly personalized...
When we talk about creating a user-friendly website, things like sleek visuals or perfect navigation usually come to mind. But have you considered your business site’s typography lately? Too often overlooked, typography plays a crucial role in shaping how visitors...
When you’re running a business website, the sheer amount data you collect can feel overwhelming. How do you make sense of it all, in order to be sure your website is working as hard as you are to provide value for your customers? Enter Google Analytics – a free,...
