The web has gone mobile. Not too long ago, most people accessed the internet via a desktop or laptop computer.  These days, they are more than likely to access it with a mobile device, such as a smartphone, a tablet or even a watch.

Consider these numbers.  According to Search Engine Journal, a whopping 75% of web usage will come from mobile devices in 2017.  And according to Google, 50% of people use only a smartphone to search the web.

The implications are clear.  You must reach your customers where they spend most of their time: on their mobile device. It is, therefore, imperative that you provide them with a positive mobile experience or risk losing them with a swipe or click to a competitor’s site.  This is particularly true with millennials. They live on their phones and expect mobile websites to work without a hitch.

Most old school websites, even those created even just a year or two ago, were designed for viewing on a rectangular desktop screen. One size fit all.  Today, one size no longer does the trick.  Sites originally designed for desktops slide off of small screens and have text that is too small to read.  This means that visitors have to “pinch and scroll” to navigate, something that most mobile web users find annoying and frustrating.

The way to avoid this is and provide a positive mobile experience for your customers is to make your website responsive. This simply means that it responds to the size of the screen that your customer is using. A responsive site works well on any device, from a desktop to an iPhone, no matter the size.  The font is easy to read. The navigation links are easy to tap.  The pictures load quickly. Nothing slides or disappears off the screen. In short, a responsive website creates an enjoyable mobile experience.

If you are ready to make your website responsive, then please contact us. Our team is ready to help take your website to the next level to ensure a smooth, positive customer experience every time.