Web accessibility.close-up image of a human eye under blue filter and overlaid with futuristic graphics

It’s a topic that’s gained a lot of attention in recent years. And it’s only gotten more relevant with time.

Put simply, the principle of web accessibility is to make the web usable by everyone.

Let’s take a closer look at how it works, and how it can help your business.


What is Website Accessibility?

Website accessibility refers to the practice of designing and developing websites in such a way that all users – regardless of ability or disability – can access content and navigate with ease.

This means that websites must be designed in a way that allows access to those with physical, visual, or auditory impairments, as well as cognitive disabilities.

So, what does it mean to design an accessible website?

Well, this involves several key factors, including:

    • the use of clear and concise language
    • appropriate use of colors and contrast
    • keyboard navigation
    • and the use of assistive technologies such as screen readers

One of the most common misconceptions about web accessibility is that it only benefits people with disabilities. This is untrue.

While web accessibility certainly enables people with disabilities to use the web effectively, it provides many benefits all around – not just for other users, but also for businesses.


Increase Your Traffic

In today’s digital age, having an accessible website isn’t just a matter of compliance with accessibility standards – it’s also a smart business decision.

Making your website more accessible means that you’ll be able to reach a wider audience, including those with disabilities, older adults, and people who use assistive technologies.

By removing barriers, accessible websites naturally attract more visitors.

As a result, you can tap into new markets, increase customer loyalty, and generate more revenue.


Improve Your SEO

Creating a site that’s accessible to all users improves everyone’s online experience – which can become a significant advantage for your website’s SEO (search engine optimization).

Adding ALT-text to images, specifying content more explicitly, and creating clutter-free pages… These all contribute to increased readability. And better rankings.

Not only that, but creating a user-friendly website makes it easier for search engine web crawlers to identify your site, which further boosts your rankings.


Enhance Your Brand’s Reputation

In today’s digital age, having a website is no longer optional for businesses. It’s a necessity if you want to reach as many customers as possible.

However, not all websites are created equal.

Some are more accessible than others, which can be a game-changer for people with disabilities.

By having an accessible website, you’re essentially opening your doors to millions of customers who may have previously been unable to access your business.

This positive experience often leads to glowing reviews, recommendations, and word-of-mouth marketing from people with disabilities who appreciate the accommodation.


Lower Your Chance of Legal Complications

As businesses continue to rely heavily on their online presence, it’s critical to make sure that your site caters to all users.

And it’s important to keep in mind that website accessibility isn’t just good business – it’s a civil right for folks with disabilities. They deserve full and equal access to the wealth of information and resources available online.

Failing to provide for these rights could result in claims of discrimination, and even legal action.

You can check out some of the largest website accessibility lawsuits in this article on WhoIsAccessible.com.

By implementing web accessibility standards that meet industry guidelines, you can avoid legal complications and claims of discrimination – all while doing your part to stand up for nothing less than liberty and justice for all.


Take Your Brand to the Next Level

Web accessibility benefits everyone by improving user experience and usability. It creates a better overall online experience for everyone. And that leads to more conversions and sales for your business.

If you’re looking to create an accessible website, or upgrade your existing website to make it more accessible to more customers, Smart Link Solutions can help.

We offer a suite of web accessibility services, including accessibility statements and powerful online tools.

Our team of experienced professionals offers many other key services, including:

With our commitment to exceptional customer service, we can help elevate your online presence, and make your website more accessible to a wider audience.

To take your brand to the next level, contact Smart Link Solutions today!