by Roy Pattillo | Jul 4, 2019 | Digital Marketing Blog, Pay Per Click
Are you one of the many people that have tried Google search advertising, and felt you were throwing money away? If so, did you do any analysis to determine why your Pay-Per-Click campaign didn’t perform well? Keep in mind, businesses using PPC usually achieve good...
by Roy Pattillo | Jun 20, 2019 | Digital Marketing Blog, Local Search Optimization
In the past, using a few basic local search tactics was all you needed to show up at the top of Google.  Now, if you want to rank above your competition, you have to outsmart them and outmaneuver them using increasingly complex methods. The good news is, there are a...
by Roy Pattillo | Jun 13, 2019 | Digital Marketing Blog, Pay Per Click
While it’s not exactly news at this point, we were excited when Google opened an office in Detroit. It’s great for the business community and of course created focus on the low-hanging fruit that Pay Per Click (PPC) advertising can provide for small and...
by Roy Pattillo | May 23, 2019 | Digital Marketing Blog, Search Engine Optimization
The Importance of Long-Tail SEO Keywords Did you know long-tail keywords make up 92% of all search queries that people are looking up? These keywords usually have very low competition, and while they don’t generate as much search traffic short-tail keywords (one...
by Roy Pattillo | May 10, 2019 | Digital Marketing Blog, Web Design
Your company’s website is a critical marketing tool. It’s often the first contact that your customers will have with your business, so you need to ensure that it makes the best first impression possible. Regularly updating your content is important, but...
