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Does Social Media Really Impact SEO?

by Tom Pelon | Sep 3, 2020 | Digital Marketing Blog, Search Engine Optimization, Social Media

Social media’s impact on SEO has been a long-standing debate in the digital marketing industry. While several studies have shown that social media does not directly impact your search engine ranking, it does indeed have an indirect influence on your rank. Here are...

Good Marketing Copy is Critical to Your Business and Here’s Why

by Tom Pelon | Aug 27, 2020 | Content Marketing, Digital Marketing Blog

Regardless of the type of business or website you have, effective copy is critical to success in marketing. Good marketing copy not only helps you build that trust with your audience, it also has a direct effect on your bottom line. Good marketing copy is not solely...

SEO is Dead – And Other Myths That are Hurting Your Business

by Tom Pelon | Aug 20, 2020 | Digital Marketing Blog, Search Engine Optimization

If you think focusing on SEO is a total waste of time, you have been seriously misinformed. A solid SEO strategy is still quite relevant today, and as a matter of fact, is more important now than ever. It is actually a key player in an effective digital marketing...

6 Genius Ways to Boost Traffic to Your Website

by Tom Pelon | Aug 13, 2020 | Content Marketing, Digital Marketing Blog, Pay Per Click, Search Engine Optimization, Social Media

You have a beautiful professionally designed website that showcases all your products and services. However, your target audience never even makes it to that point. Many businesses struggle with driving traffic to their website.  However, your website traffic can be a...

How to use Proactive Communication to Improve Customer Retention

by Tom Pelon | Jun 25, 2020 | Content Marketing, Digital Advertising, Digital Marketing Blog, Message On Hold, Social Media, Telecommunications, Web Design

Change is inevitable, but when it comes to your business, any changes that take place need to be openly communicated to employees and customers. Proactive communication plays a very important role in customer service, and is an aspect that can make or break your...
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