In the business world, where customer engagement is so important, Google’s decision to phase out the “Chat” and “Call History” features in Google Business Profile (GBP) has left some entrepreneurs reeling. These features have been key for...
We’ve discussed the importance of social media to the success of modern businesses before – but there’s another dimension to consider: the dominance of major corporations in social media, which can make things tough on local businesses. Standing out from the...
In the last year or so, artificial intelligence (AI) has become a big deal. It’s fundamentally transforming numerous industries at an unprecedented pace – probably faster than any innovation since the internet itself. And its impact is about to get bigger. Microsoft...
These days, everyone’s online, which makes reputations more important than ever. Have you considered how this impacts not just you, but your business too? Your brand’s reputation can be its greatest asset or its biggest liability. The rise of social media and online...
These days, everything is digital. Especially the marketplace. Expanding your brick-and-mortar storefront into the online world by creating an online presence has now become an essential part of growing your business, even at the local level. Taking an active role in...
There’s a special path that every customer takes. First, there’s curiosity. An awareness of something they desire. Their interest is sparked by fascinating landmarks drawing them deeper into the journey. As they continue, the road becomes clearer, and the destination...
