When you’re running a business website, the sheer amount data you collect can feel overwhelming. How do you make sense of it all, in order to be sure your website is working as hard as you are to provide value for your customers? Enter Google Analytics – a free,...
Every new year brings change, especially in digital marketing. New, cutting-edge ways to connect with customers are emerging as 2025 promises all kinds of innovations. With that in mind, we’re spotlighting 5 trends with the potential to redefine modern marketing in...
Every new year is a time for fresh starts, big goals, and, of course, celebrating in style. Whether you’re getting ready for your business’s fresh beginnings, or just looking to spice up your own celebration, here are 12 fun New Year’s Eve traditions from around the...
Every town and city in the country, no matter how big or small, has its popular hot spots. And that’s what you want your business to be – one of the hot spots. Easy to find. Local Search Optimization (or LSO) is the key to getting found. Effective LSO helps your...
The holiday season is here! It’s a time when customers’ spending spikes and businesses hustle to capture as much attention as possible. Last year, more than a quarter of shoppers planned to do their holiday shopping at local and/or small businesses, in order to...
For many customers, your website is the first impression they’ll have of your business. And first impressions matter. People form an opinion about a website in a lightning fast .05 seconds. Which is why keeping an up-to-date and well-designed site is so critical when...
