by Roy Pattillo | Jun 13, 2019 | Digital Marketing Blog, Pay Per Click
While it’s not exactly news at this point, we were excited when Google opened an office in Detroit. It’s great for the business community and of course created focus on the low-hanging fruit that Pay Per Click (PPC) advertising can provide for small and...
by Roy Pattillo | May 24, 2018 | Digital Marketing Blog, Pay Per Click
While the world of online marketing has expanded far beyond paid advertising, advertising still plays a very important role in generating revenue and business. Digital advertising is the top of the “new advertising stack,” and it’s what can create brand awareness,...
by Roy Pattillo | Mar 29, 2018 | Digital Marketing Blog, Pay Per Click
Growing revenues for your business is always a top priority. To grow revenues, you need more leads. What if there was an easy way to deliver a steady stream of pre-qualified customers who are already actively searching for your product or service? Pay-Per-Click (PPC)...
by Roy Pattillo | Mar 1, 2018 | Digital Marketing Blog, Pay Per Click
Advertising and marketing has always been one of the best ways for a business to improve its revenue stream and attract new customers. Today, one of the best ways that a business can advertise is by investing in online advertisements. When looking to advertise online...
by Roy Pattillo | Jan 18, 2018 | Digital Marketing Blog, Pay Per Click
Click-through rate is one of the most overrated metrics in digital marketing. That doesn’t have to be the case, but some marketers evaluate their PPC campaigns solely in terms of this one metric. Here’s how you can break away from this mentality and create...
by Roy Pattillo | Dec 14, 2017 | Digital Marketing Blog, Pay Per Click
Every business should invest in pay-per-click (PPC) advertising. As digital marketing has grown more sophisticated over the last few years, so has the PPC landscape. Not too long ago the only PPC players were Google Adwords and Bing Ads. Today, LinkedIn, Pinterest,...
