Customer service is critical to success in business. Regardless of industry, effective customer service allows you to build brand loyalty and attract new customers through word-of-mouth marketing. With the recent surge in online shopping due to the COVID-19 outbreak, more businesses are finding ways to make their websites more user-friendly to capture and retain customers. The best way to gain new clients and retain existing ones is to demonstrate your ability and readiness to solve their problem the moment they land on your website. One way to do this is by offering live chat support.
Installing and operating a live chat widget may seem like a daunting task, but with a professional web design company to do the heavy lifting, you can eliminate the extra stress. All you need is a skilled and well-equipped customer care person or team, and you can enjoy the benefits of having live chat support installed on your website. So, the question is what are the benefits of live chat support for your business?
Save Time and Money
A single rep can handle several customers at a time via chat – something that is not usually possible when chatting over the phone. Your reps are also able to handle other tasks while engaging in a chat. This helps reduce labor costs while ensuring that your customers are still receiving the attention they need.
Increase ROI
A recent study showed that live chat support is the most preferred digital contact method for consumers, and 79% of businesses using live chat saw a boost in sales and brand loyalty. Live chat is particularly useful for customers that are in the middle of a purchasing decision. This instant access to your customer care team allows prospects to make a quick decision on whether or not they want to do business with your company. The instant communication that live chat offers makes this method highly effective in converting visitors into paying customers.
Boost Customer Satisfaction
With live chat support, you can pull ahead of your competition by offering convenience to your customers. Consumers today like to have their problems solved quickly and with as little effort on their end as possible. Live chat support makes this all a possibility.
When we meet with clients about installing chat on their website, one of the questions that always comes up is what happens after hours? Most systems allow you to put in a schedule for chat time and for hours outside your prescribed times are converted to emails. The great thing about these systems is that you can log in from anywhere as most are cloud based allowing you to conduct chat anywhere. This has become more and more important over the past few weeks living in the COVID-19 outbreak.
Don’t let your customers leave your website with their questions unanswered. Contact Smart Link Solutions today for more information on installing Live Chat Support on your website.