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Review gating: How FTC guidance affects reputation management

Review gating: How FTC guidance affects reputation management

by Jane Foster | Dec 1, 2022 | Digital Marketing Blog, Reputation Management

You just received a batch of reviews in and you want to display your glowing, positive reviews online for the world to see. But there’s a catch: when you try to select the filter to only display four-star reviews or higher, it’s frozen! Is it a glitch?  Unfortunately,...
Spending your fourth-quarter budget? Here are a few ideas:

Spending your fourth-quarter budget? Here are a few ideas:

by Tom Pelon | Nov 17, 2022 | Brand Identity, Content Marketing, Digital Advertising, Digital Marketing Blog, News

Did your accountant call and say you need to spend more of your budget by the end of the fiscal year? Or do you have a “use it or lose it” budget that you need to spend before we ring in 2023?  If this describes you, this week’s blog talks about how to decide what to...
Pay Per Click in 2023: Watch These Trends

Pay Per Click in 2023: Watch These Trends

by Roy Pattillo | Nov 10, 2022 | Digital Marketing Blog, News, Pay Per Click

2023 is fast approaching. That means new digital marketing trends are already coming down the pipe for 2023. Pay per click (PPC), for instance, is here to stay but the way it’s working is constantly changing. With changes to cookies in the works, plus changes in how...
Optimize Your PDF: Web Design, SEO, and More!

Optimize Your PDF: Web Design, SEO, and More!

by Roy Pattillo | Nov 3, 2022 | Digital Marketing Blog, Search Engine Optimization, Web Design

What do you mean your website’s PDFs are counted by Google?! We can hear you asking, and maybe groaning, that there’s another SEO or web design consideration you should make on your website. Lots of businesses include PDFs on their websites. From business catalogs to...
Why You (Still) Need Message on Hold

Why You (Still) Need Message on Hold

by Tom Pelon | Oct 27, 2022 | Digital Marketing Blog, Message On Hold

It’s time to modernize. After crunching the numbers, you’ve determined that it is time for a brand-new phone system. No more relics of the past! You call your most trusted service provider (if you don’t have one, Smart Link provides the most updated system on the...
Implement THESE Small Business Marketing Ideas Before a Recession Hits

Implement THESE Small Business Marketing Ideas Before a Recession Hits

by Tom Pelon | Oct 20, 2022 | Digital Marketing Blog, News

You’ve seen the stock market go up and down more times than a roller coaster this year. You’ve also heard rumblings from major banks, CEOs, and economists. This is not a drill: we could be entering a recession by the end of this year. So … what are you going to do? If...
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