by Tom Pelon | Oct 13, 2022 | Content Marketing, Digital Advertising, Digital Marketing Blog
As a small business, you don’t have an unlimited number of people you can hire. You and your team most likely wear multiple hats. Therefore, if you’re outsourcing some responsibilities, like marketing, it could feel like a weight’s being lifted off your shoulders – if...
by Karen Martin | Oct 6, 2022 | Digital Marketing Blog, Social Media
It’s all interconnected. Your online presence, SEO, reputation, paid traffic, and more interacts with each other. When one aspect of your online marketing is thriving, it can lift the rest of your online marketing factors up. Social media is no exception, especially...
by Tom Pelon | Sep 29, 2022 | Digital Marketing Blog, Message On Hold
Back-to-school is here, and so are Halloween decorations. In some corners of commerce, you can already hear holiday songs on the speakers and see the candy-cane ribbons on the storefront. Before you know it, the holiday season will have crept up on you. As a business...
by Jane Foster | Sep 22, 2022 | Digital Marketing Blog, Reputation Management
Google is changing its algorithm once again. You may have noticed that when you search for a company on Google, you see companies with four to five-star reviews at the top or on the first page. If a page has fewer reviews, bad reviews, or no reviews, it’s placed lower...
by Tom Pelon | Sep 15, 2022 | Digital Advertising, Digital Marketing Blog
Producing great content is all about engaging with your audience. It goes without saying that without your audience, you wouldn’t be in business. Therefore, you need to keep your audience hooked on your content and well informed about who you are and what you do....
by Roy Pattillo | Sep 8, 2022 | Digital Marketing Blog, Search Engine Optimization
The war on unhelpful content rages on at Google. The search engine giant keeps updating its algorithms to help their users find the best, most helpful information they’re looking for. Their latest update’s stated goal is to discourage SEO content, or “search-engine...
