Have you ever wondered how some businesses seem to attract customers effortlessly while others struggle to get noticed? The difference often lies in their ability to connect with their audience through effective communication. Business blogging is a powerful way to...
The Labor Day holiday weekend is nearly here! It’s the perfect time for working folks and their families to unwind, celebrate, and reflect on the hard work that makes our world go round. While many of us are looking forward to the long weekend, filled with...
Online reviews are a big deal. In fact, over 90% of people say reviews have an impact on their buying decisions. That’s why Google gives you the tools you need to manage your reviews more effectively – but misusing these tools can lead to penalties that impact your...
Running a business isn’t easy. Heck, if it was, everyone would do it. Being an entrepreneur can be incredibly rewarding, but it’s also easy to get lost in the day-to-day grind of juggling so many responsibilities. This is where innovation comes in. And...
If you’ve got your business website up and running, and drawing in customers, congratulations! You’re ahead of the game. But things change. They evolve – nowhere more so than the internet. Which means that, after a few years, your website will probably need freshening...
Running a local business and looking to make your mark? Where do you start? Brand identity. But what is it? And how do you create one that’ll resonate with your audience? We recently discussed the pitfalls of bad brand identity, and now feels like a great time to turn...
