We’ve discussed the importance of social media to the success of modern businesses before – but there’s another dimension to consider: the dominance of major corporations in social media, which can make things tough on local businesses. Standing out from the...
In the last year or so, artificial intelligence (AI) has become a big deal. It’s fundamentally transforming numerous industries at an unprecedented pace – probably faster than any innovation since the internet itself. And its impact is about to get bigger. Microsoft...
Boeing. Twitter. Bud Light. Any company, no matter how big or small, can run headlong into a storm of scandal, bad press, and public outrage. Nowadays, a single social media post can turn into a wildfire that engulfs a brand’s reputation throughout the community...
In the world of search engine optimization (SEO) where “Content is King,” artificial intelligence (AI) has opened the doors to a whole lot more content. In many ways, that’s been a good thing. It’s allowed businesses to complete tasks more quickly and efficiently....
One of the toughest parts of running a business is recruiting great employees. Another tough part? Once you’ve got a great employee, you want to keep them. That can be challenging these days, especially when it comes to younger workers. Employee retention is a...
With inflation on the rise, everyone’s feeling the pinch. From customers to local businesses, it seems everyone’s facing some tough choices in order to meet the higher costs. It’s the kind of economic situation that leaves many business owners feeling like...
