by Roy Pattillo | Jan 27, 2022 | Digital Marketing Blog, Local Search Optimization, Search Engine Optimization
Starting next week, Google is rolling out its highly anticipated Google Business Profile, replacing the Google My Business app that you’ve just grown used to. As we detailed a couple months ago, this is the beginning of the end for Google My Business, which will...
by Roy Pattillo | Jan 6, 2022 | Digital Marketing Blog, Pay Per Click, Search Engine Optimization
You may have noticed some fancy buttons on our pages for a while now that say we’re a Google Partner. If you ever wondered how we got this designation, let us break it down for you. As Google says on their support page, “Google Partners is a marketing program for...
by Karen Martin | Dec 9, 2021 | Content Marketing, Digital Marketing Blog, Search Engine Optimization, Social Media
Even during regular times, social media can be a bear to navigate. What worked last week might not reach the same engagement this time around. And while that goes without saying for all forms of content marketing, social media is a different animal because it requires...
by Roy Pattillo | Nov 18, 2021 | Digital Marketing Blog, Local Search Optimization, Search Engine Optimization
You’ve probably heard – or seen – that Google My Business is changing its name. More than that, Google is retconning the entire platform, redirecting larger businesses to its new service: Google Business Platform and funneling smaller businesses to directly engage...
by Jane Foster | Nov 12, 2021 | Digital Marketing Blog, Local Search Optimization, Search Engine Optimization
Thanksgiving’s coming, and all everyone is talking about is food, food, food. And while locally sourced is increasingly trending on Turkey Day, it’s not the only “local” trend you should be thinking about this year. Local search optimization, or local SEO, can target...
by Jane Foster | Sep 23, 2021 | Digital Marketing Blog, Search Engine Optimization
Local SEO is a form of search engine optimization (SEO) that aids your business in becoming more apparent in Google’s local search results. This can help any business with a physical address or which serves a particular region. If you search Google for any...
