by Tom Pelon | Jan 5, 2023 | Content Marketing, Digital Marketing Blog, Search Engine Optimization
Once upon a time, about a decade ago, Google noticed that the top pages in their search engine results pages, or SERPs, weren’t very helpful. These pages consisted of unreadable copy that didn’t tell readers what they needed to know. The reason they dominated Google’s...
by Roy Pattillo | Nov 3, 2022 | Digital Marketing Blog, Search Engine Optimization, Web Design
What do you mean your website’s PDFs are counted by Google?! We can hear you asking, and maybe groaning, that there’s another SEO or web design consideration you should make on your website. Lots of businesses include PDFs on their websites. From business catalogs to...
by Roy Pattillo | Sep 8, 2022 | Digital Marketing Blog, Search Engine Optimization
The war on unhelpful content rages on at Google. The search engine giant keeps updating its algorithms to help their users find the best, most helpful information they’re looking for. Their latest update’s stated goal is to discourage SEO content, or “search-engine...
by Roy Pattillo | Jun 23, 2022 | Digital Marketing Blog, Search Engine Optimization
We don’t need to tell you that your business goes through booms and busts. Just like everything else in life, there are highs and lows. But when the highs keep coming and the lows are signaling something needs to change. It could mean that you should consider...
by Tom Pelon | Apr 21, 2022 | Digital Marketing Blog, Search Engine Optimization
SEO keywords are a fact of life. Although research can be tedious, choosing the right keywords can be the difference between being passed by and boosting your web traffic, influence, and revenue. On a good day, and with the right mindset, choosing the right keywords...
by Jane Foster | Apr 7, 2022 | Digital Marketing Blog, Local Search Optimization, Search Engine Optimization
Picture this. You open your inbox and go through your emails. If you’re like us, you receive dozens of emails a day. One catches your eye about your domain name and how they can grant you exposure on their website for … a lot of money?! Plus, it looks like an invoice,...
