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Make Your Customers Hungry for Your Content with Google E-A-T

Make Your Customers Hungry for Your Content with Google E-A-T

by Tom Pelon | Jan 5, 2023 | Content Marketing, Digital Marketing Blog, Search Engine Optimization

Once upon a time, about a decade ago, Google noticed that the top pages in their search engine results pages, or SERPs, weren’t very helpful. These pages consisted of unreadable copy that didn’t tell readers what they needed to know. The reason they dominated Google’s...
Review gating: How FTC guidance affects reputation management

Review gating: How FTC guidance affects reputation management

by Jane Foster | Dec 1, 2022 | Digital Marketing Blog, Reputation Management

You just received a batch of reviews in and you want to display your glowing, positive reviews online for the world to see. But there’s a catch: when you try to select the filter to only display four-star reviews or higher, it’s frozen! Is it a glitch?  Unfortunately,...
Optimize Your PDF: Web Design, SEO, and More!

Optimize Your PDF: Web Design, SEO, and More!

by Roy Pattillo | Nov 3, 2022 | Digital Marketing Blog, Search Engine Optimization, Web Design

What do you mean your website’s PDFs are counted by Google?! We can hear you asking, and maybe groaning, that there’s another SEO or web design consideration you should make on your website. Lots of businesses include PDFs on their websites. From business catalogs to...
How does social media affect your Google rankings?

How does social media affect your Google rankings?

by Karen Martin | Oct 6, 2022 | Digital Marketing Blog, Social Media

It’s all interconnected. Your online presence, SEO, reputation, paid traffic, and more interacts with each other. When one aspect of your online marketing is thriving, it can lift the rest of your online marketing factors up. Social media is no exception, especially...
Reputation Management FAQs: Why Your SEO Depends on a Good Reputation

Reputation Management FAQs: Why Your SEO Depends on a Good Reputation

by Jane Foster | Sep 22, 2022 | Digital Marketing Blog, Reputation Management

Google is changing its algorithm once again. You may have noticed that when you search for a company on Google, you see companies with four to five-star reviews at the top or on the first page. If a page has fewer reviews, bad reviews, or no reviews, it’s placed lower...
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