SEO keywords are a fact of life. Although research can be tedious, choosing the right keywords can be the difference between being passed by and boosting your web traffic, influence, and revenue. On a good day, and with the right mindset, choosing the right keywords...
Paying to play in the digital marketing sphere is a must in 2022. Pay per click is here to stay, but it’s undergoing some changes. Gone are the days of just maximizing 1s and 0s to accomplish your goals. Now, more than ever, you need to incorporate the human element...
Starting next week, Google is rolling out its highly anticipated Google Business Profile, replacing the Google My Business app that you’ve just grown used to. As we detailed a couple months ago, this is the beginning of the end for Google My Business, which will...
You’ve probably heard – or seen – that Google My Business is changing its name. More than that, Google is retconning the entire platform, redirecting larger businesses to its new service: Google Business Platform and funneling smaller businesses to directly engage...
The holidays are a critical time for sales. You already know that reminding your customer base about sales and specials is one of the best ways to reach new customers and keep in touch with your existing client base. Even if you’ve already rolled out a campaign on...