by Tom Pelon | May 20, 2021 | Brand Identity, Digital Marketing Blog
Brand Identity is a visual component of a company or business. Each brand identity element is a building block for the brand’s foundation. For more information on what brand identity is read our latest blog here. There are a couple of misunderstood steps that...
by Tom Pelon | May 13, 2021 | Brand Identity, Digital Marketing Blog
Whether you are starting a new business or rebranding your existing business, you may have come across the term brand identity. Brand identity is the core element to any successful company or business, in fact, it’s the face of your company. It’s the message that is...
by Tom Pelon | Jan 21, 2021 | Digital Marketing Blog, Reputation Management
Customer reviews can have a massive impact on the success of your business, so of course any serious business owner would want their happy customers to share their experience. An abundance of positive reviews online can give both your sales and your Local SEO a boost....
by Tom Pelon | Jan 14, 2021 | Digital Marketing Blog, E-Commerce
Research has shown that over 2 billion consumers shopped online in 2020. According to Statista, retail ecommerce sales had surpassed 209.5 billion USD in the third quarter of 2020, and these numbers are currently on an upward trend. With more and more consumers...
by Tom Pelon | Jan 7, 2021 | Content Marketing, Digital Marketing Blog
Content marketing is the process of creating customer-driven content that is both useful and relevant to your brand. This is another method used to communicate with your target audience without necessarily selling them something. The content produced as part of your...