Running a business isn’t easy. Heck, if it was, everyone would do it. Being an entrepreneur can be incredibly rewarding, but it’s also easy to get lost in the day-to-day grind of juggling so many responsibilities. This is where innovation comes in. And...
Running a local business and looking to make your mark? Where do you start? Brand identity. But what is it? And how do you create one that’ll resonate with your audience? We recently discussed the pitfalls of bad brand identity, and now feels like a great time to turn...
Your business website is often the first interaction customers have with your brand. And good web design can help your brand make an excellent first impression. But, on the flipside, bad design can drive many of your visitors away before they even get to know what...
Starbucks. Airbnb. IKEA. They didn’t become major brands thanks to luck. Though there are many different roads to success, there’s one thing these (and other wildly successful) companies have in common – strong brand identity. If you’re aiming to stand out from the...
Local businesses are the cornerstone of the community, offering indispensable services. That’s why it’s so important that their websites are well-maintained and up-to-date. After all, just like a physical store, your website can make a powerful first impression. And...
Think about the last time you were truly captivated during a discussion. Chances are, it wasn’t during a zoom. Or a phone conference. Or through a string of emails – but in a face-to-face conversation. These days, personal interactions are way too rare – yet they’re...
