by Roy Pattillo | Feb 11, 2021 | Brand Identity, Digital Marketing Blog, Web Design
It’s estimated that more than half of all small businesses have a website. Unfortunately, though, many of these websites are not properly optimized to their fullest potential. Search engines will have a difficult time providing users your website in search...
by Tom Pelon | Jan 21, 2021 | Digital Marketing Blog, Reputation Management
Customer reviews can have a massive impact on the success of your business, so of course any serious business owner would want their happy customers to share their experience. An abundance of positive reviews online can give both your sales and your Local SEO a boost....
by Tom Pelon | Jan 14, 2021 | Digital Marketing Blog, E-Commerce
Research has shown that over 2 billion consumers shopped online in 2020. According to Statista, retail ecommerce sales had surpassed 209.5 billion USD in the third quarter of 2020, and these numbers are currently on an upward trend. With more and more consumers...
by Tom Pelon | Jan 7, 2021 | Content Marketing, Digital Marketing Blog
Content marketing is the process of creating customer-driven content that is both useful and relevant to your brand. This is another method used to communicate with your target audience without necessarily selling them something. The content produced as part of your...
by Tom Pelon | Dec 31, 2020 | Digital Marketing Blog, Social Media
Navigating the social media world seems quite simple in theory. However, when it comes to marketing your business using social networks, there are a few general guidelines that every company should follow. Some of these guidelines may seem quite obvious while others...
by Tom Pelon | Dec 24, 2020 | Digital Marketing Blog, Pay Per Click
Pay-per-click (PPC) advertising can be a highly effective method for reaching your target audience and boosting sales in your business. However, it has to be done correctly or else you may just be wasting your time and money. If you are not sure how to run an...
