by Roy Pattillo | May 23, 2019 | Digital Marketing Blog, Search Engine Optimization
The Importance of Long-Tail SEO Keywords Did you know long-tail keywords make up 92% of all search queries that people are looking up? These keywords usually have very low competition, and while they don’t generate as much search traffic short-tail keywords (one...
by Roy Pattillo | May 10, 2019 | Digital Marketing Blog, Web Design
Your company’s website is a critical marketing tool. It’s often the first contact that your customers will have with your business, so you need to ensure that it makes the best first impression possible. Regularly updating your content is important, but...
by Roy Pattillo | May 3, 2019 | Digital Advertising, Digital Marketing Blog
B2B marketplace is changing at breakneck speed. About 85% of B2B marketers acknowledge that their main priority now is creating more leads. But developing a successful B2B digital marketing plan is not cakes and ale. In fact, many businesses are doing it the wrong...
by Roy Pattillo | Apr 22, 2019 | Digital Marketing Blog, Local Search Optimization
Are you searching for methods to improve your Google ranking within local results? The ever-increasing use of mobile search has caused many changes to search engine optimization. Google reports that roughly a third of all searches have local intent. Therefore, a...
by Roy Pattillo | Apr 4, 2019 | Digital Marketing Blog, Web Design
When you’re on the internet, you see hundreds of different spots on websites asking you to subscribe, to sign up today, or to BUY NOW. In our world of digital marketing, these are referred to as “Call-to-Action” elements on the website. Your call-to-action (CTA) is...
by Roy Pattillo | Mar 21, 2019 | Digital Marketing Blog, E-Commerce, Web Design
eCommerce is finally getting better for the mobile customer. With integrated payments tied to simple one-touch interfaces like fingerprint sensors, mobile customers have fewer barriers between your product page and a completed checkout. The combination of the...
