Even during regular times, social media can be a bear to navigate. What worked last week might not reach the same engagement this time around. And while that goes without saying for all forms of content marketing, social media is a different animal because it requires...
You’ve probably heard – or seen – that Google My Business is changing its name. More than that, Google is retconning the entire platform, redirecting larger businesses to its new service: Google Business Platform and funneling smaller businesses to directly engage...
Thanksgiving’s coming, and all everyone is talking about is food, food, food. And while locally sourced is increasingly trending on Turkey Day, it’s not the only “local” trend you should be thinking about this year. Local search optimization, or local SEO, can target...
Local SEO is a form of search engine optimization (SEO) that aids your business in becoming more apparent in Google’s local search results. This can help any business with a physical address or which serves a particular region. If you search Google for any...
It’s a complicated effort to create a great website that appeals to customers and is well-liked by search engines. Many webmasters will invest a significant amount of time optimizing their websites for search engine optimization (SEO) and improving the user...
The relationship between social media marketing and search engine optimization (SEO) can be complicated. The question is, does social media have an impact on search engine results? Some marketers have lost sight of how both methods effectively benefit each effort....