by Tom Pelon | Jan 5, 2023 | Content Marketing, Digital Marketing Blog, Search Engine Optimization
Once upon a time, about a decade ago, Google noticed that the top pages in their search engine results pages, or SERPs, weren’t very helpful. These pages consisted of unreadable copy that didn’t tell readers what they needed to know. The reason they dominated Google’s...
by Tom Pelon | Dec 22, 2022 | Content Marketing, Digital Advertising, Digital Marketing Blog
Out with the old, in with the new. As we say goodbye to 2022, we’re already looking to 2023 to see what’s ahead. With inflation, a possible recession, and more, people are already changing their spending habits. The digital marketing world is no exception. Hot off the...
by Karen Martin | Dec 15, 2022 | Digital Marketing Blog, Social Media
Did you know that 74% of social media users make purchasing decisions from what they see on their feeds? Whether that’s on their timelines, stories, or reels, that’s a lot of people who now use social media to guide their purchasing decisions. But wait, you say,...
by Roy Pattillo | Nov 3, 2022 | Digital Marketing Blog, Search Engine Optimization, Web Design
What do you mean your website’s PDFs are counted by Google?! We can hear you asking, and maybe groaning, that there’s another SEO or web design consideration you should make on your website. Lots of businesses include PDFs on their websites. From business catalogs to...
by Karen Martin | Oct 6, 2022 | Digital Marketing Blog, Social Media
It’s all interconnected. Your online presence, SEO, reputation, paid traffic, and more interacts with each other. When one aspect of your online marketing is thriving, it can lift the rest of your online marketing factors up. Social media is no exception, especially...
