by Roy Pattillo | Dec 14, 2017 | Digital Marketing Blog, Pay Per Click
Every business should invest in pay-per-click (PPC) advertising. As digital marketing has grown more sophisticated over the last few years, so has the PPC landscape. Not too long ago the only PPC players were Google Adwords and Bing Ads. Today, LinkedIn, Pinterest,...
by Karen Martin | Dec 7, 2017 | Digital Marketing Blog, Social Media
Anyone who has spent any amount of time on social media knows that video content has started to dominate feeds. In fact, in a recent white paper, Cisco projects, “Globally, IP video traffic will be 82 percent of all consumer Internet traffic by 2021, up from 73...
by Roy Pattillo | Nov 30, 2017 | Digital Marketing Blog, Reputation Management
Reading online reviews is the first thing a customer does before they purchase a product. If your product does not stand up to the top ratings the sale is lost. Business owners need to know the impact of the virtual world regardless of the level of sales or service...
by Roy Pattillo | Nov 22, 2017 | Digital Marketing Blog, Local Search Optimization
It’s rare to see local SEO content that actually provides value to its readers. In this blog, we’ll explain how you can both inform readers and improve your local SEO by comparing your business to its competitors. Consumers like to compare businesses...
by Karen Martin | Nov 16, 2017 | Digital Marketing Blog, Social Media
Most people are online. They spend their free time surfing the web and catching up with family and friends through social media sites. However, social media is not just for socializing. Businesses, both large and small, can keep their customers updated on any changes...
by Roy Pattillo | Nov 9, 2017 | Digital Marketing Blog, Web Design
The web has gone mobile. Not too long ago, most people accessed the internet via a desktop or laptop computer. These days, they are more than likely to access it with a mobile device, such as a smartphone, a tablet or even a watch. Consider these numbers. According...
