by Karen Martin | Dec 9, 2021 | Content Marketing, Digital Marketing Blog, Search Engine Optimization, Social Media
Even during regular times, social media can be a bear to navigate. What worked last week might not reach the same engagement this time around. And while that goes without saying for all forms of content marketing, social media is a different animal because it requires...
by Tom Pelon | Dec 2, 2021 | Digital Marketing Blog, News, Reputation Management
As a business owner, I get a ton of emails every day. While I answer them all as soon as I can, most of them are standard questions and feedback that’s become routine over the years, so there’s really not too much that comes my way anymore that surprises me. Then, I...
by Roy Pattillo | Nov 18, 2021 | Digital Marketing Blog, Local Search Optimization, Search Engine Optimization
You’ve probably heard – or seen – that Google My Business is changing its name. More than that, Google is retconning the entire platform, redirecting larger businesses to its new service: Google Business Platform and funneling smaller businesses to directly engage...
by Jane Foster | Nov 12, 2021 | Digital Marketing Blog, Local Search Optimization, Search Engine Optimization
Thanksgiving’s coming, and all everyone is talking about is food, food, food. And while locally sourced is increasingly trending on Turkey Day, it’s not the only “local” trend you should be thinking about this year. Local search optimization, or local SEO, can target...
by Roy Pattillo | Nov 4, 2021 | Content Marketing, Digital Advertising, Digital Marketing Blog, Web Design
The holidays are a critical time for sales. You already know that reminding your customer base about sales and specials is one of the best ways to reach new customers and keep in touch with your existing client base. Even if you’ve already rolled out a campaign on...
by Karen Martin | Oct 28, 2021 | Brand Identity, Content Marketing, Digital Marketing Blog, Social Media
Spooky season is almost over, so it’s past time to start rolling out your holiday campaigns and bringing your products and services even more into the forefront of your customers’ minds. As the holidays approach, there’s nothing more chilling than feeling like you’re...
